A recent study by Newzdash experts, analyzing 8.1 billion clicks using Search Console data, has revealed significant changes in how news publishers receive traffic from Google’s various platforms.
Shifting Traffic Sources
News publishers are experiencing a decrease in traffic from Google’s main search engine, while simultaneously seeing an increase in traffic from Google Discover. Over the past year, traffic from the Discover feed to news sites has grown by 14%, from 41.6% to 55.6%. Conversely, traffic from the main search has decreased by 10%, dropping from 46.5% to 36%.
This shift indicates a changing landscape in how users access news content through Google’s platforms. We’ll keep you updated on any further developments in these trends.
Other Google Services
The study also found that the share of traffic publishers receive from other Google services has decreased. Specifically:
- Google News traffic has declined from 7.3% to 6.0%.
- Google Images and Video services have also seen a reduction in traffic to news publishers.
NIXSolutions notes that these percentages reflect the share of traffic from each type of search, not absolute traffic figures. An increase in share does not necessarily indicate an increase in overall traffic, but rather a change in the relative importance of each channel for news publishers.
As the digital landscape continues to evolve, news publishers may need to adapt their strategies to optimize for these changing traffic patterns. We’ll continue to monitor these trends and provide updates as new information becomes available.