Apple is preparing to overhaul its App Store structure to comply with regulatory changes, particularly in the European Union. As part of this reorganization, Matt Fischer, the vice president of the App Store, is departing the company. Bloomberg reports that Apple plans to split the App Store group into two teams: one focused on the App Store itself and another on alternative app distribution.
Leadership Changes and Compliance Efforts
Since the beginning of 2023, Apple has been supporting the download of iOS apps from alternative app stores and websites in the European Union. This move was made to comply with the Digital Markets Act. To ensure continued compliance with EU regulations on app distribution and alternative payment methods, App Store chief Phil Schiller is implementing changes to the App Store hierarchy, notes NIX Solutions.
Fischer, who joined Apple in 2003 to oversee iTunes marketing and has served as vice president of the App Store since 2010, announced his departure in an email to Apple employees. He stated that he had been considering leaving Apple for some time, and the reorganization presented him with the right opportunity.
Future Leadership and Outlook
With Fischer’s departure, App Store Director Carson Oliver will take over the oversight of the App Store. Meanwhile, Anne Tye, the director who previously oversaw App Store features, will lead the team focused on alternative app distribution.
These changes mark a significant shift in Apple’s App Store management structure. As the company navigates new regulatory landscapes, particularly in the EU, it will be interesting to see how these organizational changes impact the App Store’s operations and user experience. We’ll keep you updated on any further developments in this evolving situation.