Airbnb had its best summer yet. For years, we’ve used Airbnb downloads as a proxy for the pandemic’s impact on society, watching demand ebb and flow.
While the lockdown is long gone, Airbnb downloads remain a reliable indicator of travel demand — and based on summer 2024 figures, it seems like everyone is traveling! The summer of 2024 was Airbnb’s biggest year yet in terms of new downloads, marking a major milestone.
Impressive Growth and Key Numbers
According to AppFigures, 19.1 million users downloaded Airbnb’s mobile apps from the App Store and Google Play between June and August 2024. This impressive figure sets a new record for the company. When comparing downloads from the same period in previous years, we notice something interesting: while app downloads surged post-pandemic, they plateaued in 2023. Yet, with a 24% increase in 2024, this summer marked a significant win for Airbnb.
Year-over-year changes illustrate the company’s recovery and growth:
- 2019: +14%
- 2020: -35%
- 2021: +32%
- 2022: +62%
- 2023: -1%
- 2024: +24%
Resilience and Future Outlook
In 2018, Airbnb had 9.8 million installs, and that number increased significantly in 2019, reminds NIX Solutions. The 35% drop in 2020 was tough, but the company bounced back with strong growth in 2021 and its highest percentage increase in 2022 at 62%.
Airbnb is truly one of a kind. Although similar companies exist, they don’t have the same presence or recognition. With increased mobility post-lockdown, Airbnb is poised for continued success. We’ll keep you updated as new trends in travel emerge.
This summer’s growth highlights Airbnb’s unique position in the market, further cementing its status as a key player in global travel.