Figma has announced several new features aimed at simplifying digital product creation. These include AI-powered website and web app builders, an asset generation tool for marketers, and an upgraded vector drawing tool. With this launch, Figma is entering the competitive landscape alongside Canva, Adobe, Wix, WordPress, Hostinger, and Replit.
At the center of the announcement is Figma Sites, a tool designed to streamline how designers move from prototyping to live publishing. Traditionally, designers build mockups in Figma—now, with Sites, they can turn those into real, published websites. Once a site is live, team members can edit elements directly in the interface without needing specific prompts. The tool supports transitions, animations, and scroll effects for fully responsive design.
Figma Sites also includes a built-in content management system (CMS), which allows users to manage blog posts, thumbnails, and URLs. Users can either code interactive elements themselves or use AI to generate the required code. This positions Figma Sites as a strong option for marketing and design teams looking for more autonomy and efficiency in launching content.
Prototyping, Collaboration, and Content Creation
Alongside Sites, Figma is introducing Figma Make, a tool focused on AI-powered ideation and prototyping. With Make, users can describe what they want in natural language to generate a collaborative web app prototype. Changes can be made via prompts, and developers on the team can edit the underlying code directly. Small interactive elements created in Make can also be embedded in Sites.
Chief Product Officer Yuhki Yamashita explained the distinction between the tools: “Figma Make is great for testing ideas and building high-fidelity prototypes, while Figma Site gives teams full control over known final designs.”
To support content teams, Figma is launching Figma Buzz. This tool allows marketers to use brand-specific templates to generate creatives at scale. Buzz supports AI-generated imagery, background editing, and bulk asset creation from sources like spreadsheets.
The company is also expanding its design toolset with Figma Draw, intended to reduce reliance on external software for vector editing. New features include outline text, pattern fills, brushes, texture tools, and lasso selection. These additions aim to improve productivity and keep workflows within the Figma environment.
Figma’s Broader Vision
These releases follow Figma’s earlier ventures into interactive tools, such as last year’s Make Design feature, which was discontinued after concerns around data use, notes NIX Solutions. The new tools—Buzz, Draw, Sites, and Make—are part of a broader push that now includes presentation software (Slides) and a content-focused subscription plan starting at $8 per month. This plan offers access to Buzz, Slides, FigJam, and the CMS in Sites.
While Yamashita insists Figma is not trying to directly compete with Adobe or Canva, the overlap is becoming clear. The company says it remains focused on digital product creation, highlighting that a third of its users are developers, supported by features like Dev Mode.
As more integrations and updates roll out, we’ll keep you updated on how these tools evolve and what they could mean for creatives, marketers, and developers alike.