Google has introduced an experimental version of search called Search Generative Experience (SGE), which integrates artificial intelligence answers right into the search results. The company announced this in a blog post on Thursday.
SGE is different from regular Google Search, which lists blue links. Instead, SGE uses artificial intelligence to provide answers to questions right on the Google Search web page. After entering a query into Google search, the user is shown a green or blue block with a unique response generated by Google’s large language model, similar to that used in OpenAI ChatGPT.
Google obtains response information from websites and cites the sources used. In addition, you can ask additional questions in SGE to get more accurate results.
SGE is not currently available to the general public and requires registration with Google Search Labs. To join, follow the link. Search Labs is currently only available to a limited number of people in the US and in English only, but you can sign up for a waitlist. Google has not provided a comment on this issue.
The launch of ChatGPT late last year sparked a lot of interest in generative artificial intelligence. ChatGPT is an artificial intelligence chatbot capable of providing unique answers to almost any question. This year, Google also introduced Bard, a chatbot similar to ChatGPT. Microsoft followed suit by adding ChatGPT directly to Bing, as well as creating an artificial intelligence image generator based on OpenAI’s Dall-E. AI chatbots are powered by large language models (LLMs), which use a huge set of text data to create sentences similar to human language. The model attempts to determine which next word would be best for generating sentences, which can be described as “autocomplete on steroids”.
Artificial intelligence was also a big topic at this month’s Google I/O developer conference, where the term was mentioned over 140 times in a two-hour presentation. Cathy Edwards, vice president of engineering at Google, noted at the I/O event that when using standard Google Search, users are forced to break complex queries into several questions, study information on websites and formulate answers in their heads. With the use of SGE, artificial intelligence takes on all these tasks.
To join the Search Labs waitlist and become one of Google’s first SGE testers, follow these instructions:
- Open the Chrome web browser on your computer.
- Sign in to your Google account.
- Open a new tab in your browser.
- If the Labs feature is available to you, you will see the Labs (flask) icon in the upper right corner.
- Click on the Labs icon and select “Join Waiting List”.
- You will receive an email when the Labs feature becomes available.
SGE is part of Search Labs and includes experimental features such as Code Tips, which provides coding tips right in search, and Add to Sheets, which automatically transfers information from Google search to Google Sheets.
If you access SGE, Google will require your consent to a privacy notice and ask you not to include sensitive or sensitive personal information that could be used to identify you or others when interacting with SGE features. During this trial, some data will be reviewed by reviewers. If necessary, you can delete your interactions through the My Activity page.
Google also warns of potential problems with generative artificial intelligence and notes that the accuracy of the results may vary, notes NIXSolutions. This is especially true of possible “hallucinations” – situations where a generative artificial intelligence can confidently represent something as accurate without always being it. Google recommends against relying on generative artificial intelligence in the fields of medicine, law, finance, and other professional services.