Meta CEO Mark Zuckerberg has revealed that Ray-Ban Meta smart glasses surpassed 1 million units sold in 2024. According to The Verge, he shared this milestone with employees during a quarterly meeting, expressing optimism about future growth. He questioned whether sales could increase from 1 million to 5 million units in 2025.
“We basically invented this category, and our competitors haven’t really arrived yet,” Zuckerberg said, adding that Meta has significant room to expand. He emphasized the need to “get Meta AI glasses in front of as many people as possible.”
Expansion Plans and Future Releases
Meta appears focused on strengthening its position in the wearables market in 2025. The company is reportedly planning to launch a new smart glasses model, codenamed Hypernova, featuring a built-in display by the end of the year. Additionally, sources suggest that Meta is collaborating with Oakley, another brand under Luxottica Group SA, on a new smart glasses model, expected to launch in late 2025.
To drive sales growth, Meta is likely to invest in marketing efforts, expand its product lineup, and enter new markets. Zuckerberg’s comments indicate a strong push to increase adoption and establish Meta’s dominance in AI-powered eyewear.
Continuous Improvement in AI Features
Meta has steadily enhanced its smart glasses since their debut in 2023, reminds NIXsolutions. Over time, they have gained multimodal AI capabilities, allowing users to process what they see, hear, and read in real time. Additional features, such as AI-driven translations and other improvements, continue to refine the user experience.
Zuckerberg’s ambitious vision for Meta’s smart glasses suggests that the company is committed to shaping the future of AI-powered wearables. We’ll keep you updated as more developments unfold.