NIX Solutions: Threads is About to Turn One Year Old

Meta CEO Mark Zuckerberg announced on the eve of the anniversary of the launch of Threads that the number of its active users has reached 175 million people. The app launched on the App Store on July 5, 2023, and Threads is still growing in popularity today, although not at the same rate as during its incredibly fast launch.

NIX Solutions

Factors Driving Growth

According to Meta staff, the app’s rise in popularity is mainly due to its promotion on Instagram, as both apps use the same account system. Zuckerberg predicts that Threads has a real chance of becoming the company’s next billion-user app. To grow its user base, Meta is concentrating on markets where it believes it can take a larger market share from its competitors, such as Japan. We’ll keep you updated on their progress.

As with any social network, Threads’ monthly user count doesn’t tell the full story of growth. Unlike Facebook, WhatsApp, and Instagram, Meta does not disclose the number of daily users. This shows that Threads still gets a lot of traffic from people who are not regular users.

Financial Prospects and Future Plans

For now, Threads is still Meta’s biggest loser financially, and reports have surfaced about the company’s plans to include advertising in Threads next year. Most likely, Threads will be easy to connect to Instagram’s existing advertising system. Given Meta’s announced decision to scrap the policy and encourage entertaining content, it could be an attractive destination for advertisers looking for a more brand-safe alternative to social network X, notes NIX Solutions.

Threads’ journey from its launch to the current milestone of 175 million users marks significant progress. As the app continues to expand its user base and explore new markets, Meta’s strategies and future plans for monetization will be crucial. Stay tuned as we’ll keep you updated on further developments and insights into Threads’ growth trajectory.