Following the success of photo and text Stories, Twitch has introduced a new format for content creators to engage with their audience. Streamers can now record 60-second videos directly within the Twitch mobile app or upload clips from their smartphone gallery, according to a report by TechCrunch.
Enhancing Interaction on the Go
This new feature allows streamers to maintain a connection with their viewers even when they’re away from their usual streaming setups. A Twitch spokesperson mentioned, “We want our content creators to be able to share moments from their lives directly on our platform without having to use other social media platforms.” This move reflects Twitch’s goal to keep content creation within its ecosystem, reducing the reliance on external social networks.
Stories, a format popularized by Snapchat over a decade ago, has since become a standard feature across various social platforms such as Instagram, TikTok, WhatsApp, and Facebook. With the introduction of video Stories, Twitch aims to offer its users a similar experience while enabling them to share moments from their lives directly on the platform.
Interactive Features and Platform Availability
Beyond simple video sharing, Twitch’s Stories offer several interactive tools. Streamers can ask questions, conduct polls, create personalized video messages using the @mentions feature, announce upcoming broadcasts, and report schedule changes. These tools are designed to enhance viewer engagement and allow for more dynamic interactions.
NIX Solutions notes that unlike photo and text Stories, which were only available on the mobile app, video Stories will also be accessible via the web version of Twitch. The company recognizes that most viewers prefer using the web platform and has made this adjustment accordingly.
While Twitch hopes to keep content creators within its platform, industry experts suggest that major streamers are unlikely to stop using other social networks to promote their content. We’ll keep you updated as this feature evolves and as streamers explore its potential.