Millions of people are turning away from social media culture wars and choosing hobby apps that focus on shared activities and connections with like-minded individuals. For the past decade, online daters mainly relied on dating apps or social media connections to find a partner. However, some have discovered a third option, using apps like Goodreads and Strava to meet potential life partners. These hobby-focused apps are increasingly popular not just for dating but for forming meaningful connections around common interests.
These niche apps, built around activities such as running, reading, or movies, are part of a larger trend where people are seeking alternatives to the contentious “digital town square” of platforms like Twitter/X. As people tire of algorithm-driven content and social media’s constant political and cultural disputes, many are finding comfort in hobby apps. We’ll keep you updated as more people embrace these platforms for their quieter, more personal experiences.
Rising Popularity of Niche Platforms
Apps like Strava have seen significant growth, with a 20% year-over-year increase in users, according to Sensor Tower. Strava’s popularity has led to the introduction of a messaging feature, allowing users to stay in touch and share workout experiences. Similarly, the knitting social network Ravelry has over 9 million users, and Goodreads boasts a user base of more than 150 million. Letterboxd, an app for movie lovers, has also experienced rapid growth, rising from 1.8 million users in 2020 to over 14 million this summer.
Jess Maddox, a digital media professor, notes that as major platforms like Twitter/X and YouTube push more algorithmic feeds, users may see less content aligned with their interests. This has made hobby apps a cozier and more enjoyable space, with less need for moderation and more focus on cultivating shared passions.
Changing Social Media Trends
The shift to hobby apps is affecting even major players like Match Group, which has seen a decline in user engagement, notes NIXsolutions. People are drawn to these apps because they provide a more relaxed environment, free from the pressures of dating-specific platforms. Hobby apps offer lower expectations and fewer superficial judgments, allowing for more genuine connections.
Whether these niche platforms can maintain their welcoming atmosphere as they grow remains to be seen. While larger social media apps rely heavily on moderation, hobby apps like Letterboxd have so far managed with a small team of moderators. However, as these platforms expand, they may face challenges similar to those of their social media counterparts.