NIXsolutions: Microsoft Bing Introduces “Deep Search” Feature

Microsoft has unveiled a new AI integration in its Bing search engine, introducing the “Deep Search” function powered by the GPT-4 language model. This innovative feature aims to streamline user queries, allowing for more expansive and relevant search results without the need for precise input.


Enhanced Search Capabilities

Illustrating the capabilities of Deep Search, Microsoft demonstrated how it transforms general inquiries, like “how points systems work in Japan,” into detailed instructions for Bing. By expanding upon the initial query, Bing generates comprehensive results, offering explanations of various loyalty card programs in Japan. These include benefits, requirements, limitations, popular cards across different categories, comparisons with other payment methods, ongoing promotions, and participating merchants.

Expanding Search Scope

Furthermore, Deep Search expands the search scope beyond the initial query, encompassing associated topics like immigration policies and public transportation fares. All related topics are displayed in the search results panel, empowering users to select the most fitting option. Deep Search then further refines the search, ranking results based on their alignment with the detailed description provided.

Processing Speed and User Control

Microsoft says that utilizing the new feature might take up to 30 seconds to process a request. Users, however, have the option to decline this feature and continue with the regular Bing search interface if they prefer quicker results, notes NIXsolutions.

The integration of Deep Search aims to revolutionize user search experiences, offering a more thorough and refined approach to generating search results. Users can now explore a wider spectrum of information related to their queries with greater ease and precision, thanks to Microsoft’s AI-driven innovation.